Yarmouth Hospital Foundation to rake in Funds Through the Shoppers Drug Mart Tree of Life™ campaign

Yarmouth, Nova Scotia, September 30, 2010 – The Yarmouth Hospital Foundation and Shoppers Drug Mart® are partnering in an effort to raise funds to help improve the quality of life families in Southwest Nova Scotia through the Tree of Life campaign. The three-week fundraising campaign, launched on September 18th will harvest essential funding needed to support the Yarmouth Hospital Foundation’s annual appeal.

Fundraising in support of the Foundation’s annual appeal began in advance of the Tree of Life Campaign.  The aim of Shoppers Drug Mart staff was to raise $1,000 in advance to ensure that Percy Cottreau (photography department) would make good on his promise to shave his moustache if a thousand dollars was raised.  To date staff has raised four times that amount.

All proceeds from the campaign will be used to purchase a new BiPAP (Bi-level Positive Airway Pressuremachine for the respiratory department of the Yarmouth Regional Hospital.  A BiPap is a non invasive breathing apparatus that helps people get more air into their lungs.  The annual appeal campaign for the Yarmouth Regional Hospital officially begins in early November.

“A large part of our funding stems from the volunteer and fundraising efforts in this community, enabling us to support and enhance our hospital as a community and regional center of excellence in health care, said Mark Muise, YHF Chair. “We encourage our community to support the Yarmouth Hospital Foundation through the Shoppers Drug Mart’s Tree of Life fundraising campaign between now and October 15th.

Be a part of the harvest
This year’s campaign will introduce new icons for the “Tree of Life”, which customers have the opportunity to purchase and personalize with each contribution. Support the harvest by purchasing a “leaf” for a loonie, a “butterfly” for $5 or a “cardinal” for $50.  Each time you contribute, you can personalize your icon to be placed on a branch of the Tree of Life which will be prominently displayed in the store. Online contributions can be made by visiting www.shoppersdrugmart.ca.

“This campaign really demonstrates the difference we can make when partnering together for a common goal and we thank Shoppers Drug Mart, their employees and their customers, for their on-going support.  Since 2007 over $16,000.00 has been donated to the Yarmouth Hospital Foundation through the Shoppers Drug Mart fundraising initiative” said Muise.

-The Shoppers Drug Mart Tree of Life fundraising campaign is a three-week program held across Canada each autumn. Customers, staff and Pharmacist-Owners at over 1,180 Shoppers Drug Mart/Pharmaprix stores together raise funds for a local health initiative through the purchase of the Tree of Life paper icons.  Since 2002, the Tree of Life campaign has raised $13 million for Canadian health charities. This year alone, over 375 health charities across Canada will benefit from the proceeds with 100% of the funds staying in the community where they are raised

About the Yarmouth Hospital Foundation
The Yarmouth Hospital Foundation, established in 1970, has raised over $17,000,000.00 since the mid 90’s in support of our Regional Health Center.  Funds were used for the hospital expansion, new diagnostic equipment such as CT scan, an MRI and echo cardiology along with numerous pieces of equipment for virtually every area of the hospital.  For more information seewww.yarmouthhospitalfoundation.ca

About Shoppers Drug Mart
Shoppers Drug Mart Corporation is one of the most recognized and trusted names in Canadian retailing.  The Company is the licensor of full-service retail drug stores operating under the name Shoppers Drug Mart (Pharmaprix in Québec).  With more than 1,180 Shoppers Drug Mart and Pharmaprix stores operating in prime locations in each province and two territories, the Company is one of the most convenient retailers in Canada.  The Company also licenses or owns more than 59 medical clinic pharmacies operating under the name Shoppers Simply Pharmacy (Pharmaprix Simplement Santé in Québec) and eight luxury beauty destinations operating as Murale.  As well, the Company also owns and operates 63 Shoppers Home Health Care stores, making it the largest Canadian retailer of home health care products and services.  In addition to its retail store network, the Company owns Shoppers Drug Mart Specialty Health Network Inc., a provider of specialty drug distribution, pharmacy and comprehensive patient support services, and MediSystem Technologies Inc., a provider of pharmaceutical products and services to long-term care facilities in Ontario and Alberta.

Yarmouth Hospital Foundation contact:
Mark Muise, Board Chair or Paulette Sweeney-Goodwin, Managing Directory   749-1669

Shoppers Drug Mart Associate Contact:
Christianne Land 742-3523